Wang, Ningning; Gu, Jibao; Gou, Qinglong; Yue, Jinfeng - In: International Journal of Information Systems and Supply … 10 (2017) 2, pp. 1-20
The supply chain contracting has traditionally been based on the profit maximization assumption. Recent research has shown that some behavior factors may influence the decision making of supply chain members. The authors utilize a linear utility function to depict such behavior factors and...
