Search Results - subject:"Behavior change interventions"

Sustainability tips, eco-quiz or AI-powered chat? : exploring the perception of sustainable behavior change interventions on Ecosia using focus groups

Gossen, Maike; Bergener, Jens; Jankowski, Patricia - 2023

investigating how users perceive different behavior change interventions on Ecosia’s search engine. We use three interventions … targeting to improve the effectiveness of behavior change interventions. The study suggests improving the tested prototypes on …

Persistent link: https://www.econbiz.de/10015050820

Social marketing at a critical turning point

Beall, Tom; Wayman, Jennifer; D'Agostino, Heidi; Liang, … - In: Journal of Social Marketing 2 (2012) 2, pp. 103-117

Purpose – The purpose of this paper is to provide insights into what social marketers see as trends, issues, and opportunities emerging within social marketing globally. Design/methodology/approach – A global online survey was conducted among social marketing professionals who were invitees...

Persistent link: https://www.econbiz.de/10014907053