Kurniatun, Taufani C.; Heriyati, Pantri - In: Acta Universitatis Bohemiae Meridionales 15 (2012) 1, pp. 43-53
This research attempts to reveal the role of ethics in the concept of the promise (making, enabling and keeping promises), and its impact on the value and intentions of educational service customers. Using qualitative and field survey research approaches for selected MBA programs in five cities...