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Search: subject:"Behavioral Intent"
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Advertising
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Attitude toward chatbots
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Attitude toward mobile advertising
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Behavioral intent to use chatbots
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Italian journal of marketing : ITJM
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The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and
behavioral
intent
to use chatbots
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Di Vittorio, Arianna
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10012583872
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