Entrepreneurship Development has been among the key thrust areas of economic development, however, still, there lies a paucity of information related to the factors that make people, especially the younger generation become entrepreneurs that lead to the education for sustainable development....

Studying the potential gap between firms' and consumers' sustainable attitudes and behaviors is important for aligning expectations and promoting strategies to reduce this gap and effectively implement sustainable business models. However, knowledge is lacking on this attitude-behavior gap,...

This research aimed to explore the factors influencing the behavioural intention to use over-the-counter (OTC) QR codes for purchasing products in Vietnamese supermarkets. The study included 996 consumers and employed a questionnaire-based survey method to test the hypotheses using partial least...

The consumption of whole grains has several health benefits, however, most US consumers - including young adults - do not meet the recommended consumption intake. To understand the underlying factors affecting the intention and consumption of whole grain pasta, a survey based on the Theory of...

Purpose: This study investigates how the business environment affects the entrepreneurial intentions (EIs) of female university students in Saudi Arabia. Specifically, the research examines the role of perceived social norms (PSNs) as a mediator and self-efficacy as a moderator....

Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As these young adult males increase their presence on mobile shopping apps, they are becoming the focus of mobile application retailers who historically have not served this target...

Earthworm (Lumbricus rubellus) farming offers a unique solution for poverty alleviation in rural Indonesia by transforming agricultural waste into economic opportunities while supporting sustainable farming practices. Empowering these farmers is crucial for enhancing their cultivation techniques...