In a society that emphasizes an individual's strengths and his tendency to cope with any circumstances, a person's self-esteem becomes much more important, consciously or unconsciously governing his entire life. Self-esteem is not only an important factor in terms of how it affects relationships...

Purpose: There have been growing concerns over food security and the problems of food waste on the environment, including resource depletion and greenhouse gas emissions for many years. Although food waste can happen at any point in the food supply chain, the factors that influence consumer...

This study constructed the MCPs conceptual model of TICB, and the influencing factors are explained based on the Theory of planned behavior. A Structural equation model was established to verify the relationship between the influencing factors. An example of railway engineering proves the...

Maple syrup production represents a prominent form of ton-timber forest production across the northeastern, U.S. and Canada. Similar to farmers, maple syrup producers face complex scale and scope decisions about the size or product diversification of their operation. Drawing upon 24...

Purpose - This study constructs the influence mechanism model of sustainable marketing activities (SMAs), event image, commemorative product perceived value and tourists' behavioral intentions (TBIs) in the sports tourism context of the Beijing Winter Olympic Games. Additionally, the article...

Purpose: The current study aims to evaluate and validate travel intention through the extended theory of planned behaviour (TPB) and overall image of the destination, e-WOM, that travel intention linked to actual tourist behavior.Methods: A sample of 389 domestic tourists was empirically...

Firms facing complex objectives often decompose the problems they face, delegating different parts of the decision to distinct sub-units. Using comprehensive data and internal models from a large U.S. airline, we establish that airline pricing is not well approximated by a model of the firm as a...