Pramudita, Eka; Achmadi, Hendra; Nurhaida, Hansa - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-21
value, customer satisfaction, and behavioral intention. Data were analyzed using Partial Least Square-Structural Equation … behavioral intention. Performance expectancy, effort expectancy, price value, and social influence positively impact customer … satisfaction. Price value was shown to have the most positive influence on behavioral intention. This study provides insights into …