Although enterprises make significant contributions to the GDP of countries, bank credit access is one of the biggest obstacles for them to survive. However, businesses can signal their entrepreneurial behaviors that are included in the Theory of Planned Behavior (TPB) to reduce banks' concerns...

The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians' e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a...

Due to its low entry barrier, minimal overhead, and high return on investment, digital marketing has become more popular among startups, small and medium-sized enterprises as well as all businesses. There is a high need for workers skilled in Digital Marketing, so it is no surprise that schools...

Scholars have recognized the need for further research to explore the role of institutional factors in social entrepreneurship (SE) within emerging markets (Urban and Kujinga, 2017). In response, this study investigates how the institutional environment influences the antecedents of social...

The correlation between entrepreneurship education and entrepreneurial intention is neither clear nor conclusive. While some studies show a positive correlation between entrepreneurship education and entrepreneurship, others confirm contradictory results. To contribute to the understanding of...

The overall economic progress of a society is highly dependent on the entrepreneurial action of its individuals. Entrepreneurial venture is governed by contextual, social, and individual drivers. Despite the many variables involved, we posit that cognitive traits (which belong to individual...

The collaboration between researchers from higher education institutions and firms deserves more research efforts and knowledge about the practices that favor or hinder this essential and valuable activity. Hence, we make the claim that attitudes, social norms, and perceived control over...

Entrepreneurs have an essential role to play in bringing positive change and growth to the world's economy. Entrepreneurship is a necessary aspect of economic growth because of its contribution to people's welfare through employment opportunities. Likewise, institutions of higher learning offer...

This article investigates the predictors of purchase behavior of the generation Z (Gen Z) in the Vietnamese organic food sector. We proposed a research model by extending the theory of planned behavior (TPB) with the motivation-opportunity-ability (MOA) framework to address the gap between...