Based on the Theory of Planned Behavior (hereafter TPB), this study aimed to empirically examine the influence of attitudes, subjective norms, and perceived behavioral control on companies' online advertising services (OAS) continuous adoption intention. Additionally, the study assessed the...

Aim: The main goal is to examine the role of perceived risk in determining customers' willingness to purchase fresh food online. Research methods: Data were collected through an online survey. Respondents were recruited via a call on online platforms. A total of 287 fresh food e-commerce...

Cultural heritage tourism is widely acknowledged as one of the main attractions of tourism and the role of various stakeholders in the conservation and sustainable development of these irreplaceable destinations is widely discussed. However, little attention has been paid to the investigation of...

There is in an ongoing conflict between economic development and social needs, especially in developing countries. Social enterprises have been seen as a key to solving this problem. Universities however, has not focused much social entrepreneurship as an academic course, unlike corporate social...