Rahardja, Christina; Anandya, Dudi - Volkswirtschaftliche Fakultät, … - 2010
customer satisfaction, the effect of experiential marketing on behavioral intention, and the effect of customer satisfaction on … behavioral intention at Time zone game center Surabaya. Data is analyzed by structural equation modeling (SEM) with AMOS 4.0. The … two is also accepted, experiential marketing affects behavioral intention of Time zone's customer, but hypothesis three is …