Consumers’ appraisals of brand-related stimuli originating from both marketer- and non- marketer-controlled sources of information may evoke negative emotional reactions toward certain brands. We derive a scale that includes six distinct brand-related negative emotions (anger, discontent,...

We are interested in the antecedents to an individual's decision to become an entrepreneur. Our approach is to consider an individual's choice between self-employment and becoming an employee using multi-attribute utility discrete-choice modeling. The attributes in the model are based on the...