Although typically modeled as a centralized firm decision, pricing often involves multiple organizational teams that have decision rights over specific pricing inputs. We study team input decisions using comprehensive data from a large U.S. airline. We document that pricing at a sophisticated...

This research extends the theory of planned behavior (TPB) by incorporating gender and age as moderators of user perceptions and individual adoption and sustained use of technology in the workplace. Individual reactions and technology use behavior were studied over a 6-month period among 342...

The main aim of the study was to explore customers’ inclination towards eco-friendly hotels in Northern India. Eco-friendly hotels are the ones that use various sustainable strategies towards addressing the environmental issues as well as improving the awareness of the customers and tourists...

Recent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study aims to determine the variables of the theory of planned behavior (TPB) that influence green purchase intentions in Mexico. Into the model, we incorporated ecological...