We present a model where social media platforms offer plans that intermix entertaining content with digital advertising ("ads"). Users derive utility from entertainment and learn about their valuation for a product from ads. While some users are fully rational, others naïvely perceive digital...

This paper studies the effect of economic indicators on the Michigan Consumer Sentiment Index, Presidential approval ratings, and Presidential election outcomes since 1956. How closely do the indicators predict sentiment, how well does sentiment predict approval, and what role does approval have...

This book combines the Technology Acceptance Model (TAM) and empirical analysis to investigate the adoption of integrated enterprise business information systems (ISs). TAM has been used extensively in the study of ERP acceptance as well as factors in the success or failure of ERP. To date, the...