Search Results - subject:"Behavioral Intention"

Serious games in entrepreneurship education : a learner satisfaction and theory of planned behaviour approaches

Martins, Izaias; Perez, Juan P.; Osorio, Diana; Mesa … - In: Journal of entrepreneurship 32 (2023) 1, pp. 157-181

Persistent link: https://www.econbiz.de/10014292119

No jab, no international travel? : linking TRA, mass media, motivation, and experience

Radic, Aleksandar; Koo, Bonhak; Kim, Jinkyung Jenny; … - In: Journal of vacation marketing 29 (2023) 3, pp. 365-385

Persistent link: https://www.econbiz.de/10014293858

New niche : the ageless market

Chanda, Ruby; Debgupta, Sanchari - In: International journal of business innovation and … 30 (2023) 2, pp. 129-147

Age has played a vital role in influencing marketeers to decide their target customers. Marketeers have always focused on targeting younger group of customers eluding one segment of customers who have often gotten neglected is the 'baby boomers' or 'ageless customers'. This article attempts to...

Persistent link: https://www.econbiz.de/10014293926

Impact of COVID-19 on travel intention in Silicon Valley of India : testing the efficacy of the theory of planned behaviour

Sudhagar, D. P.; Jamgade, Sweety - In: International journal of business innovation and … 30 (2023) 2, pp. 240-255

Persistent link: https://www.econbiz.de/10014293966

Understanding organic food purchase behaviour : using the extended theory of planned behaviour

Chiew, Darryn Kin Yan; Zainal, Dalilawati; Sultana, Sayema - In: International journal of business innovation and … 31 (2023) 2, pp. 268-294

Persistent link: https://www.econbiz.de/10014294064

How socio-cultural transition helps to improve entrepreneurial intentions among women?

Badghish, Saeed; Ali, Imran; Ali, Murad; Yaqub, … - In: Journal of intellectual capital 24 (2023) 4, pp. 900-928

Persistent link: https://www.econbiz.de/10014296431

A social exchange perspective on boosting customer loyalty through culturally competent servers

Hsiao, Aaron; Ma, Emily; Manfreda, Anita; Baker, Mandi; … - In: Journal of hospitality marketing & management 32 (2023) 4, pp. 555-577

Persistent link: https://www.econbiz.de/10014281039

Do you consider buying a counterfeit? : new evidence from the theory of planned behaviour and cognitive dissonance theory

Garas, Sally Raouf Ragheb; Mahran, Amira Fouad Ahmed; … - In: The journal of product & brand management 32 (2023) 4, pp. 544-565

Persistent link: https://www.econbiz.de/10014281354

Tourists' perceived destination image and behavioral intentions towards a sanctioned destination : comparing visitors and non-visitors

Siyamiyan Gorji, Abolfazl; Almeida-Garcia, Fernando; … - In: Tourism management perspectives : TMP 45 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014283418

Unexpected surprise : emotion analysis and aspect based sentiment analysis (ABSA) of user generated comments to study behavioral intentions of tourists

Mehra, Payal - In: Tourism management perspectives : TMP 45 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014283421