Search Results - subject:"Behavioral Reasoning Theory"

Consumers’ reasonings for intention to purchase natural personal care products in Indonesian market

Setiawan, Margareth; Widjojo, Rosita; Alamsyah, Doni Purnama - In: Cogent Business & Management 11 (2024) 1, pp. 1-16

behavioral reasoning theory (BRT). Structural equation modelling (SEM) from online survey method is carried out and reveals that …

Persistent link: https://www.econbiz.de/10015456980

Pushing consumers to plant-based milk alternatives : what drives them?

Insani, Rabani Jannata; Amalia, Fatya Alty - In: ASEAN marketing journal : Association of Southeast … 16 (2024) 1, pp. 16-30

/methodology/approach: Using Behavioral Reasoning Theory. Data were collected through quantitative methods from 407 respondents using a …. Theoretical Contribution/Originality: This research applies using the Behavioral Reasoning Theory research model which has been …

Persistent link: https://www.econbiz.de/10015438993

The perfect combination to win the competition : bringing sustainability and customer experience together

Ünal, Umut; Bağcı, Rıfgı Buğra; Taşçıoğlu, Mertcan - In: Business strategy and the environment 33 (2024) 5, pp. 4806-4824

Persistent link: https://www.econbiz.de/10015339149

Product lifespan extension of technology products : exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers

Armstrong Soule, Catherine A.; Ortega Egea, José Manuel - In: Journal of retailing and consumer services 81 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015123650

Determinants of consumers' intentions to reduce air travel

Seegebarth, Barbara; Woisetschläger, David; Sohn, Stefanie - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 335-356

Persistent link: https://www.econbiz.de/10014582225

The role of motivators, barriers, attractiveness, and positive emotions on consumers’ intention to adopt and resist self-driving delivery robots

Koh, Le Yi; Yuen, Kum Fai - In: Journal of retailing and consumer services 81 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015117895

Consumers' reasonings for intention to purchase natural personal care products in Indonesian market

Setiawan, Margareth; Widjojo, Rosita; Doni Purnama Alamsyah - In: Cogent business & management 11 (2024) 1, pp. 1-16

behavioral reasoning theory (BRT). Structural equation modelling (SEM) from online survey method is carried out and reveals that …

Persistent link: https://www.econbiz.de/10014541617

Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic

Ajina, Ahmad S.; Javed, Hafiz Muhammad Usama; Ali, Saqib; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-32

the marketing literature. The current study used two lenses: behavioral reasoning theory and gender schema theory, to …

Persistent link: https://www.econbiz.de/10014527501

Unveiling the factors shaping consumer acceptance of AI assistant services in the hotel industry : a behavioral reasoning perspective

Islam, Md Tarikul; Zhou, Erhua - In: International Journal of Research in Business and … 12 (2023) 9, pp. 99-112

Persistent link: https://www.econbiz.de/10014480142

Are men from mars, women from venus? : examining gender differences of consumers towards mobile-wallet adoption during pandemic

Ajina, Ahmad S.; Javed, Hafiz Muhammad Usama; Ali, Saqib; … - In: Cogent business & management 10 (2023) 1, pp. 1-32

the marketing literature. The current study used two lenses: behavioral reasoning theory and gender schema theory, to …

Persistent link: https://www.econbiz.de/10014467955