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Search: subject:"Behavioral Targeting"
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Consumer behaviour
17
Konsumentenverhalten
17
Target group
15
Zielgruppe
15
Internet marketing
14
Online-Marketing
14
behavioral targeting
11
Advertising effects
9
Werbewirkung
9
Behavioral targeting
8
Advertising
7
Data protection
7
Datenschutz
7
Werbung
7
Online retailing
5
Online-Handel
5
Artificial intelligence
4
Big Data
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4
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4
Mobile communications
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Mobilkommunikation
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field experiments
4
online advertising
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3
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3
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Social web
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casinos
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endogeneity
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English
24
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Acharya, Anand
2
Baye, Irina
2
Hanspach, Philip
2
Hornbuckle, William J., IV.
2
Mishra, Ranjan
2
Misra, Sanjog
2
Nair, Harikesh
2
Reiz, Tim
2
Sapi, Geza
2
Baumann, Annika
1
Bekkerman, Ron
1
Bernritter, Stefan F.
1
Bordley, Robert F.
1
Chen, Jianqing
1
Chiang, Rui-Dong
1
Chu, Huan-Chen
1
Ding, Min
1
Dwivedi, Yogesh K.
1
El Hana, Nadr
1
Erhun, Feryal
1
Gal-Or, Esther
1
Gal-Or, Ronen
1
Gebert, Fabian
1
Haupt, Johannes
1
Hauser, John R.
1
Hausman, Warren H.
1
Jamal, Zainab
1
Kagan, Saar
1
Ketelaar, Paul E.
1
Kumar, Rajeev
1
Lessmann, Stefan
1
Li, Herman
1
Liberali, Guilherme
1
Lu, Shijie
1
Ma, Liye
1
MacDonald, Erin
1
Mercanti-Guérin, Maria
1
Miao, Li
1
Nill, Alexander F.
1
Ooi, Keng-Boon
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International Workshop on Data Mining in Marketing <15., 2019, New York, NY>
1
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Marketing science
4
Information systems research : ISR
2
Technological forecasting & social change : an international journal
2
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research and applications
1
International Journal of Information Systems and Social Change (IJISSC)
1
International journal of electronic commerce : IJEC
1
Journal of Internet and Digital Economics
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
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Management information systems : mis quarterly
1
Review of Industrial Organization
1
Review of industrial organization
1
Simon Business School working paper
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ECONIS (ZBW)
22
EconStor
1
Other ZBW resources
1
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21
An economic analysis of online advertising using
behavioral
targeting
Chen, Jianqing
;
Stallaert, Jan
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 429-449
Persistent link: https://www.econbiz.de/10010425080
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22
Big data and marketing analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
-
2013
-
This version: Dec 20, 2013
Persistent link: https://www.econbiz.de/10010411711
Saved in:
23
Prediction of members' return visit rates using a time factor
Chiang, Rui-Dong
;
Wang, Yi-Hsin
;
Chu, Huan-Chen
- In:
Electronic commerce research and applications
12
(
2013
)
5
,
pp. 362-371
Persistent link: https://www.econbiz.de/10010505467
Saved in:
24
Supply licensing when the manufacturer strategically commits to invest in R&D
Usta, Mericcan
;
Erhun, Feryal
;
Hausman, Warren H.
-
2013
Persistent link: https://www.econbiz.de/10011523068
Saved in:
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