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Why do consumers buy NFTs? : multi-path of attitude and the bandwagon effect

Lee, Won-Jun; Cha, Moon-Kyung - In: Asia Pacific journal of marketing and logistics 36 (2024) 6, pp. 1374-1392

Persistent link: https://www.econbiz.de/10015210523

An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic

Shareef, Mahmud Akhter; Akram, Muhammad Shakaib; Malik, … - In: Journal of business research : JBR 161 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014288173

Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect

Lee, Won-jun; Cha, Moon-Kyung - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 6, pp. 1374-1392

Purpose The non-fungible token (NFT) market has been multiplying in recent years. NFTs are tokens stored on a blockchain network based on smart contract technology that can be used to represent ownership of digital assets and cannot be changed like-for-like. With NFTs, all recorded digital...

Persistent link: https://www.econbiz.de/10015340826

Improving entrepreneurial self-efficacy and the attitude towards starting a business venture

Bachmann, Anna Katharina; Maran, Thomas; Furtner, Marco; … - In: Review of managerial science : RMS 15 (2021) 6, pp. 1707-1727

Persistent link: https://www.econbiz.de/10012619908

The effect of word-of-mouth on consumer emotions and choice: findings from a service industry

Martensen, Anne; Grønholdt, Lars - In: International Journal of Quality and Service Sciences 8 (2016) 3, pp. 298-314

turn, behavioral attitude and intention. Design/methodology/approach A conceptual model is developed by extending the … asymmetric influence on emotions, behavioral attitude and intention, i.e. that consumers respond differently to positive and … negative WOM. The paper also finds that positive WOM has a larger impact than the social norm on behavioral attitude and …

Persistent link: https://www.econbiz.de/10014802670

The effect of word-of-mouth on consumer emotions and choice : findings from a service industry

Martensen, Anne; Grønholdt, Lars - In: International journal of quality and service sciences 8 (2016) 3, pp. 298-314

Persistent link: https://www.econbiz.de/10011623923