Search Results - subject:"Behavioral branding"

Integrated community-based internal branding : a holistic approach to internal branding for B2B organizations

Prashar, Atul; Maity, Moutusy - In: Industrial marketing management : the international … 120 (2024), pp. 62-77

Persistent link: https://www.econbiz.de/10015116901

The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment

Soleimani, Maryam; Dana, Leo Paul; Aidin, Salamzadeh; … - In: Journal of Asian business and economic studies : JABES 30 (2022) 2, pp. 143-163

Persistent link: https://www.econbiz.de/10014287976

Identity-based effect of internal branding on brand performance : the contingent role of co-worker support

Kashyap, Sonia; Kang, Lakhwinder Singh - In: Asia-Pacific journal of business administration 17 (2025) 1, pp. 46-69

Persistent link: https://www.econbiz.de/10015326664

An exploration of internal branding at the National Treasury of South Africa

Thokoa, Refiloe L.; Nadioo, Vinessa; Herbst, Tessie - In: South African journal of business management 53 (2022) 1, pp. 1-15

Purpose: National Treasury plays a significant role in the country's branding, and its employees are responsible for carrying out its functions. Internal branding empowers management to appropriately manage employee performance. The study aimed to determine whether internal branding practices...

Persistent link: https://www.econbiz.de/10014234535

Organizational resilience and internal branding : investigating the effects triggered by self-service technology

Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 420-433

Persistent link: https://www.econbiz.de/10013270451

Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching

Moorman, Christine; Sorescu, Alina; Tavassoli, Nader T. - In: Journal of marketing research 61 (2024) 2, pp. 204-224

Persistent link: https://www.econbiz.de/10014584189

Building employee commitment through internal branding : a meta-analytic study

Prashar, Atul; Maity, Moutusy - In: European journal of marketing 58 (2024) 5, pp. 1241-1274

Persistent link: https://www.econbiz.de/10015047511

Finding brand values that matter to employees

Xiong, Lina; King, Ceridwyn; Du, James; Murillo, Enrique - In: Services marketing quarterly 45 (2024) 3, pp. 342-360

Persistent link: https://www.econbiz.de/10015049450

Internal branding of a university business through building and gaining from employee-based brand equity

Duh, Helen Inseng; Wara, Helen Uzezi - In: Journal of African business 25 (2024) 3, pp. 427-444

Persistent link: https://www.econbiz.de/10015049505

What about context in internal brand management? : understanding employee brand commitment in the public sector

Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266

Persistent link: https://www.econbiz.de/10012695264