Search Results - subject:"Behavioral experience"

Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Yu, Xiaolei; Cheng, Xuxiang; Kim, Kyung Hoon; Wang, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3410-3426

Persistent link: https://www.econbiz.de/10015211016

Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Yu, Xiaolei; Cheng, Xuxiang; Kim, Kyung Hoon; Wang, … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 12, pp. 3410-3426

and behavioral experience in the metaverse context, and explore the significance of building a metaverse platform for … usefulness and ease of use have a significant influence on customer sensory experience and behavioral experience in the metaverse …. Sensory experience mediates the influence of perceived usefulness and availability on behavioral experience. Social presence …

Persistent link: https://www.econbiz.de/10015340951

Does destination brand experience help build trust? : Disentangling the effects on trust and trustworthiness

Torres-Moraga, Eduardo; Barra, Cristobal - In: Journal of destination marketing & management 27 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014285218

The impact of urban graffiti with facial expressions on human behavioral and emotional experiences in a VR environment

Karakas, Tülay; Dumlu, Burcu Nimet; Sarıkaya, Mehmet Ali - In: Archnet-IJAR: International Journal of Architectural … 18 (2023) 2, pp. 409-431

. H1 is based on the behavioral experience and posits that the urban graffiti displaying fear and pleasure-inducing facial …

Persistent link: https://www.econbiz.de/10015341046

Effect of customer experiences on consumer purchase intention

Esmaeilpour, Majid; Mohseni, Zahra - In: The Romanian economic journal : REJ 22 (2019) 73, pp. 19-38

Persistent link: https://www.econbiz.de/10012171187