Yildiz, Hélène; Heitz-Spahn, Sandrine; Belaud, Lydie - In: International Journal of Retail & Distribution Management 45 (2017) 6, pp. 641-659
relationships between civic behavioural commitment (CBC), civic perceptual commitment (CPC) and declared SRP. Findings The more an … individual consumer exhibits civic behavioural commitment (CBC) to his/her community, the greater his/her small …. Partnerships across all local stakeholders should be built. Originality/value This paper is the first to define civic behavioural …
