Search Results - subject:"Behavioural engagement"

Launching the dynamic employee engagement framework : towards a better understanding of the phenomenon

Davis, Amanda S.; Heijden, Beatrice I. J. M. van der - In: Employee relations 45 (2023) 2, pp. 421-436

Persistent link: https://www.econbiz.de/10013530841

Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers

Senanu, Bright; Anning-Dorson, Thomas; Tackie, Nii Nookwei - In: Journal of fashion marketing and management 27 (2023) 6, pp. 965-987

Persistent link: https://www.econbiz.de/10014430532

Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response

Filipovic, Jelena; Arslanagić-Kalajdžić, Maja - In: European journal of marketing 57 (2023) 9, pp. 2173-2198

Persistent link: https://www.econbiz.de/10014448334

Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria

Izogo, Ernest; Eze, Austin Chinonso; Mpinganjira, Mercy - In: Digital Business in Africa : Social Media and Related …, (pp. 97-126). 2022

Persistent link: https://www.econbiz.de/10013282693

Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement

Kwon, Eun Sook; Kim, Jooyoung - In: International journal of internet marketing and … 16 (2022) 3, pp. 203-229

Persistent link: https://www.econbiz.de/10013256302

Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors

Onofrei, George; Filieri, Raffaele; Kennedy, Lorraine - In: Journal of business research : JBR 142 (2022), pp. 100-112

Persistent link: https://www.econbiz.de/10013168112

How brand post content contributes to user's Facebook brand-page engagement: The experiential route of active participation

Gutiérrez Cillán, Jesús; Camarero Izquierdo, Carmen; … - In: BRQ Business Research Quarterly 20 (2017) 4, pp. 258-274

FBP. The findings highlight that information posts stimulate user behavioural engagement through the utilitarian … a firm-managed Facebook brand page (FBP) in which the brand posts created by the firm influence the behavioural … engagement of individual users through the utilitarian and hedonic values derived from their interactive experiences within the …

Persistent link: https://www.econbiz.de/10012118438

Employee engagement : development of a new measure

Ababneh, Omar M. A.; Le Fevre, Mark; Bentley, Tim - In: International journal of human resources development … 19 (2019) 2, pp. 105-134

Persistent link: https://www.econbiz.de/10012013798

How brand post content contributes to user's Facebook brand-page engagement : the experiential route of active participation

Gutiérrez Cillán, Jesús; Camarero Izquierdo, Carmen; … - In: Business research quarterly : BRQ 20 (2017) 4, pp. 258-274

Persistent link: https://www.econbiz.de/10011751012

Exploring the influence of envy on service engagement

Boardman, Darren; Raciti, Maria M.; Lawley, Meredith - In: The service industries journal 36 (2016) 7/8, pp. 278-298

Persistent link: https://www.econbiz.de/10011564134