Najwa, Laila Fajri Khoirun; Kafabih, An’im - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 1, pp. 55-68
Manuscript type: Quantitative Research Research Aims: This study aimsto determine the effect of attitude, subjective norm, perceived behavioral control, promotion and word of mouth on the intention to use Shopee Barokah. Design/methodology/approach: The population of this study is Generation Z...