Bhatnagr, Puneett; Rajesh, Anupama - In: South Asian journal of marketing 5 (2024) 2, pp. 93-112
Purpose - The authors aim to study a conceptual model based on behavioural theories (UTAUT-3 model) to evaluate the adoption, usage and recommendation for neobanking services in India. Design/methodology/approach - The authors propose this model based on the UTAUT-3 integrated with perceived...
