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  • Search: subject:"Behavioural learning theory"
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Behavioural learning theory 1 Beziehungsmarketing 1 Consumer behaviour 1 Customer habit 1 Customer value 1 Internet marketing 1 Inverted-U effect 1 Konsumentenverhalten 1 Kundenwert 1 Online promotion 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Relationship marketing 1 Sales promotion 1 Verkaufsförderung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chen, Hang 1 Wang, Qian 1
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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Better or worse? : effects of online promotion habits on customer value : an empirical study
Wang, Qian; Chen, Hang - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
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