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Industrial marketing management : the international journal for industrial and high-tech firms
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Navigating the demands of increasing customer participation through firm and individual job resources
Hoppner, Jessica J.
;
Mills, Paul
;
Griffith, David A.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 173-182
Persistent link: https://www.econbiz.de/10013206317
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