Search Results - subject:"Benefit segmentation"

A benefit segmentation framework for a nature-based tourism destination: the case of Kruger, Panorama and Lowveld areas in Mpumalanga Province

Nduna, Lesedi Tomana; van Zyl, Cine - In: International Journal of Tourism Cities 6 (2020) 4, pp. 953-973

destination to develop a benefit segmentation framework. Design/methodology/approach The study used quantitative research methods … results were used to develop a benefit segmentation framework as a marketing planning tool. Research limitations … over one season, the Easter period Practical implications The proposed benefit segmentation framework provides a tool that …

Persistent link: https://www.econbiz.de/10014813821

Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality

Nusair, Khaldoon; Al-Azri, Hamed; Alfarhan, Usamah F.; … - In: Review of international business and strategy 32 (2022) 3, pp. 346-367

Persistent link: https://www.econbiz.de/10013349251

How well do you know your spectators? : a study on spectator segmentation based on preference analysis and willingness to pay for tickets

Kaiser, Mario; Ströbel, Tim; Woratschek, Herbert; … - In: European Sport management quarterly : ESMQ 19 (2019) 2, pp. 178-200

Persistent link: https://www.econbiz.de/10012177389

A benefit segmentation approach for innovation-oriented university-business collaboration

Kesting, Tobias; Gerstlberger, Wolfgang; Baaken, Thomas - In: International journal of technology management : IJTM 76 (2018) 1/2, pp. 58-80

Persistent link: https://www.econbiz.de/10011972475

Customer segmentation for marinas : evaluating marinas as destinations

Paker, Neslihan; Ceren, Altuntaş Vural - In: Tourism management : research, policies, practice 56 (2016), pp. 156-171

Persistent link: https://www.econbiz.de/10011513083

The viability of benefit segmentation in Tier-II cities of India : identifying benefits sought by Indian customers

Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: International journal of business innovation and research 10 (2016) 4, pp. 501-518

Persistent link: https://www.econbiz.de/10011646558

Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen

Möser, Nataliya - 2009

Der vorliegende Beitrag analysiert Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen. Als Methode wurde die Choice-Based Conjoint Analyse eingesetzt, die eine realitätsnahe Erfassung von Auswahlentscheidungen und somit die Abbildung des Verhaltens der Probanden ermöglicht....

Persistent link: https://www.econbiz.de/10010300388

Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen

Möser, Nataliya - Leibniz-Institut für Agrarentwicklung in … - 2009

Persistent link: https://www.econbiz.de/10008597169

Customer-oriented benefit segmentation : an integrated approach

Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189

Persistent link: https://www.econbiz.de/10010400546

Effects of donor priority strategy on relationship fundraising outcomes

Boenigk, Silke; Scherhag, Christian - In: Nonprofit management & leadership 24 (2013/14) 3, pp. 307-336

Persistent link: https://www.econbiz.de/10010354076