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  • Search: subject:"Benefit-based segmentation"
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Benefit-based segmentation 1 Consumer behaviour 1 Consumption relevant cognitive structure 1 Konsumentenverhalten 1 Market segmentation 1 Marktsegmentierung 1 Means-end chain theory 1 O2O commerce 1 Theorie 1 Theory 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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D'Ambra, John 1 Guo, Zixiu 1 Xiao, Lin 1
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Electronic commerce research 1
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ECONIS (ZBW) 1
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Benefit-based O2O commerce segmentation : a means-end chain approach
Xiao, Lin; Guo, Zixiu; D'Ambra, John - In: Electronic commerce research 19 (2019) 2, pp. 409-449
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