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~institution:"Universität St. Gallen / Institut für Versicherungswirtschaft"
~institution:"Springer International Publishing"
~subject:"Online-Marketing"
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
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