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~isPartOf:"Journal of marketing research : JMR"
~person:"Grewal, Rajdeep"
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Journal of marketing research : JMR
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Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
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