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~person:"Helmig, Bernd"
~subject:"Brand loyalty"
~subject:"Corporate culture"
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Helmig, Bernd
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of service research : JSR
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ECONIS (ZBW)
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Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke
;
Helmig, Bernd
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
Saved in:
2
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dirk K.
;
Helmig, Bernd
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 539-559)
.
2007
Persistent link: https://www.econbiz.de/10003510518
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