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~person:"Krafft, Manfred"
~isPartOf:"Handbook of research on customer equity in marketing"
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Beziehungsmarketing
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Customer acquisition
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Customer value
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Kundengewinnung
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Kundenwert
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Takeover
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Krafft, Manfred
Kumar, V.
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Handbook of research on customer equity in marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Kundenmanagement & Electronic Commerce
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
Journal of business economics : JBE
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Research
2
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Faculty & research / Insead : working paper series
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research : JSR
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Marketing-Controlling
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer Gabler Research
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VDI-Studie
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Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
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