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~person:"Krafft, Manfred"
~isPartOf:"Journal of retailing"
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Beziehungsmarketing
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Consumer behaviour
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Consumer experience
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Customer relationship management
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Data disclosure
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Data exchange
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Data ownership
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Krafft, Manfred
Grewal, Dhruv
8
Noble, Stephanie M.
5
Verhoef, Peter C.
4
Cronin, J. J.
3
Evanschitzky, Heiner
3
Lemon, Katherine N.
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Neslin, Scott A.
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Nordfält, Jens
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Pauwels, Koen
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Roggeveen, Anne L.
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Biswas, Dipayan
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Blut, Markus
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Calantone, Roger J.
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Chen, Jialie
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Fumagalli, Elena
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Gangwar, Manish
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Gustafsson, Anders
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Hult, G. Tomas M.
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Kumar, V.
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Langerak, Fred
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Mittal, Vikas
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Reinartz, Werner J.
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Rudolph, Thomas
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Ruyter, Ko de
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Schumann, Jan Hendrik
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Smith, Jeffery S.
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Soysal, Gonca
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Tsiros, Michael
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Wang, Jeff Jianfeng
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Zablah, Alex R.
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Zhang, Yufei
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Acuti, Diletta
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Journal of retailing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Kundenmanagement & Electronic Commerce
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
Journal of business economics : JBE
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Research
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Zeitschrift für Betriebswirtschaft / Special issue : ZfB
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Advances in banking technology and management : impacts of ICT and CRM
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Betriebswirtschaftliche Studien
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Faculty & research / Insead : working paper series
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service research : JSR
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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Marketing-Controlling
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Springer Gabler Research
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VDI-Studie
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Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
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