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~person:"Krafft, Manfred"
~subject:"Firm performance"
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Search: subject:"Beziehungsmarketing"
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Firm performance
Beziehungsmarketing
42
Relationship marketing
42
Theorie
9
Theory
9
Customer value
7
Deutschland
7
Germany
7
Kundenwert
7
Customer satisfaction
6
Kundenzufriedenheit
6
Consumer behaviour
5
Konsumentenverhalten
5
Kundenmanagement
5
Marketing management
5
Marketingmanagement
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Market research
4
Marktforschung
4
B-to-B-Marketing
3
Business-to-business marketing
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Customer integration
3
Customer relationship management
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Electronic Commerce
3
Estimation
3
Kundenanalyse
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Kundenbindungsprogramm
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Kundenintegration
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Lieferantenmanagement
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Loyalty program
3
Marketing theory
3
Marketingtheorie
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Mobile Marketing
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Mobile marketing
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New product development
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Produktentwicklung
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Supplier relationship management
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Krafft, Manfred
Kumar, V.
7
Palmatier, Robert W.
5
Laukkanen, Tommi
4
Sridhar, Shrihari
4
Anning-Dorson, Thomas
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Journal of business economics : JBE
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Krafft, Manfred
;
Götz, Oliver
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 213-246)
.
2011
Persistent link: https://www.econbiz.de/10008857601
Saved in:
2
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
3
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
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