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~person:"Krafft, Manfred"
~type_genre:"Lehrbuch"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Cost-benefit analysis
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Customer value
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Krafft, Manfred
Armstrong, Gary
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Bruhn, Manfred
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Kotler, Philip
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Foscht, Thomas
6
Swoboda, Bernhard
6
Buttle, Francis A.
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Hollensen, Svend
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Kumar, V.
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Opresnik, Marc Oliver
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Reinartz, Werner J.
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Winkelmann, Peter
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Ahearne, Michael
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Belz, Christian
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Bitner, Mary Jo
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Castleberry, Stephen Bryon
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Chaffey, Dave
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Futrell, Charles M.
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Gremler, Dwayne D.
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Kreutzer, Ralf T.
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Lucas, Robert W.
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Maklan, Stan
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Manning, Gerald L.
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Reece, Barry L.
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Tanner, John F.
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Zeithaml, Valarie A.
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Adolph, Thomas
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Anderson, Rolph E.
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Babin, Barry J.
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Baran, Roger J.
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Bieger, Thomas
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Everling, Oliver
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Ferrell, Odies C.
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Galka, Robert J.
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Hair, Joseph F.
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Harvey, Jean
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Johnston, Mark W.
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Marshall, Greg W.
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Mattmüller, Roland
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ECONIS (ZBW)
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Krafft, Manfred
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2007
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2., überarb. und erw. Aufl.
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