Rossi, Maurizio; Scappini, Ettore - In: Quality & Quantity: International Journal of Methodology 46 (2012) 6, pp. 1897-1916
The validity of measures of Mass attendance has been a matter of controversy for some time in Italy, just as it has in other countries. This study will show that the different survey methods which can be used each have distinct advantages and disadvantages. We will compare the questionnaire and...