Jenkison, Nandi; Chiba, Manoj D.; Mthombeni, Morris; … - In: South African journal of business management 55 (2024) 1, pp. 1-15
Purpose: Big Data Analytics Capabilities (BDAC) facilitate the generation of critical insights required for competitive … performance. This study evaluates the relationship between Big Data Analytics Capabilities and competitive performance and argues … Capabilities, where Big Data Analytics Capabilities enabled sensing identification opportunities that initiate the mobilisation of …