Ali, Saqib; Poulova, Petra; Yasmin, Fakhra; Danish, Muhammad - In: Journal of open innovation : technology, market, and … 6 (2020) 4/190, pp. 1-30
developed a conceptual model to find the effect of big data analytics on organizational performance by adopting a sustainable … three waves and receive 372 usable responses. The empirical results of PLS-SEM suggest that big data analytics have a … data analytics and organizational performance. The managerial and theoretical implications of these results are discussed. …