Search Results - subject:"Big Data Analytics"

Data science for business: benefits, challenges and opportunities

Medeiros, Mauricius Munhoz de; Hoppen, Norberto; … - In: The Bottom Line 33 (2020) 2, pp. 149-163

Purpose This paper aims to identify the benefits of data science (DS) for organizations, highlighting the challenges and opportunities related to developing this capability. Design/methodology/approach Initially, a literature review was performed. Later, empirical data were collected through a...

Persistent link: https://www.econbiz.de/10014686993

Relationship between big data analytics and organisational performance of the Technical University of Kenya and Strathmore University in Kenya

Kibe, Lucy Wachera; Kwanya, Tom; Owano, Ashah - In: Global Knowledge, Memory and Communication 69 (2020) 6/7, pp. 537-556

Purpose Big data analytics is a set of procedures and technologies that entails new forms of integration to uncover … large unknown values from large data sets that are various, complex and of an immense scale. The use of big data analytics … organisations to provide the resources required for big data analytics. This study aims to investigate the influence of big data …

Persistent link: https://www.econbiz.de/10014743925

Are hospitality/tourism curricula ready for big data?

Ogbeide, Godwin-Charles; Fu, Yao-Yi; Cecil, Amanda Kay - In: Journal of Hospitality and Tourism Technology 12 (2020) 1, pp. 112-123

incorporate new technology and big data analytics into program curriculum. Design/methodology/approach The research developed a …. Originality/value The paper explored the impact of big data analytics in the hospitality and tourism industry and made …

Persistent link: https://www.econbiz.de/10014874267

Enterprise big data analysis using SVM classifier and lexicon dictionary

Radha, S.; Babu, C. Nelson Kennedy - In: International journal of enterprise network management … 11 (2020) 1, pp. 65-75

Persistent link: https://www.econbiz.de/10012287225

Big data analytics : computational intelligence techniques and application areas

Iqbal, Rahat; Doctor, Faiyaz; More, Brian; Mahmud, Shahid; … - In: Technological forecasting & social change : an … 153 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012236309

Smart connected sensors, cyber-physical networks, and big data analytics systems in Internet of Things-based real-time production logistics

Moore, Kelly - In: Economics, management and financial markets 15 (2020) 2, pp. 16-22

Persistent link: https://www.econbiz.de/10012239724

Improving business process by predicting customer needs based on seasonal analysis : the role of big data in e-commerce

Moorthi, K.; Srihari, K.; Karthik, S. - In: International journal of business excellence : IJBEX 20 (2020) 4, pp. 561-574

Persistent link: https://www.econbiz.de/10012199237

Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?

Sena, Vania; Ozdemir, Sena - In: Industrial marketing management : the international … 86 (2020), pp. 77-89

Persistent link: https://www.econbiz.de/10012212209

Fostering B2B sales with customer big data analytics

Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98

Persistent link: https://www.econbiz.de/10012212211

Telling stories that sell : the role of storytelling and big data analytics in smart service sales

Boldosova, Valeriia - In: Industrial marketing management : the international … 86 (2020), pp. 122-134

Persistent link: https://www.econbiz.de/10012212429