Entrepreneurs and entrepreneurship are important for economic growth and development. Yet insufficient attention has been paid to psychological characteristics such as personality characteristics as factors for women entrepreneurship in emerging economies. This study aims to investigate the...

The adoption of digital voice assistants, e.g., smart speakers, is a megatrend, and several brands are currently sharing the market. A key question for smart speaker providers is who the users are to derive successful marketing strategies. This study examines the personality structure of brand...