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Search: subject:"Black consumers"
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Consumer behaviour
4
Konsumentenverhalten
4
Black people
3
Luxury goods
3
Luxusgüter
3
Schwarze Menschen
3
South Africa
3
Südafrika
3
Black consumers
2
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Bekleidung
1
Beziehungsmarketing
1
Black Consumers
1
Brand image
1
Clothing
1
Community Behaviour
1
Customer engagement
1
Customer integration
1
Emerging economies
1
Ethnic discrimination
1
Ethnic group
1
Ethnicity/Race
1
Ethnische Diskriminierung
1
Ethnische Gruppe
1
Financial Value
1
Functional Value
1
Internet marketing
1
Kundenintegration
1
Luxury Brands
1
Markenimage
1
Online-Marketing
1
Perceived discrimination
1
Rarity
1
Relationship marketing
1
Schwellenländer
1
Social Web
1
Social media
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English
4
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Bozkurt, Sıddık
1
Cronje, Adèle
1
Gligor, David
1
Hollebeek, Linda D.
1
Jacobs, Bertha
1
Khumalo, M.
1
Makhitha, K. M.
1
Makhitha, K. Mercy
1
Retief, Arda
1
Sekhu, T.
1
Sumlin, Cameron
1
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International Journal of Research in Business and Social Science : IJRBS
2
International journal of consumer studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
4
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The influence of emerging market consumers' purchase intention of luxury clothing on their purchase behaviour : a South African perspectives
Makhitha, K. M.
;
Khumalo, M.
;
Sekhu, T.
- In:
International Journal of Research in Business and …
13
(
2024
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10014486572
Saved in:
2
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity
Bozkurt, Sıddık
;
Gligor, David
;
Hollebeek, Linda D.
; …
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10015324477
Saved in:
3
Black
consumers
perceptions towards luxury brands in South Africa
Makhitha, K. Mercy
- In:
International Journal of Research in Business and …
10
(
2021
)
4
,
pp. 28-36
Persistent link: https://www.econbiz.de/10012595368
Saved in:
4
Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle
;
Jacobs, Bertha
;
Retief, Arda
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
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