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Search: subject:"Blog web sites"
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Consumer behaviour
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Message valence
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Au Yeung, Cara
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W
;
Au Yeung, Cara
- In:
Marketing Intelligence & Planning
33
(
2015
)
4
,
pp. 508-521
practical insight into how consumers react to the sponsorship of
blog
web
sites
on the internet. …
Persistent link: https://www.econbiz.de/10014947076
Saved in:
2
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
Saved in:
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