identify the main differences in body image perception within two culturally different backgrounds (the US and China), this … paper examines the relationship between the way consumers perceive (ideal) body image in a particular culture, and the … product categories advertised in media helping consumers achieve the ideal body image. Furthermore, these findings enable us …

Empirical studies established a link between body image measured as body mass index and psychological variables in … western cultures with less inclusion of indigenous Africans. The present study investigated the influence of body image … satisfaction on the psychological well-being of individuals within the African cultural context. Body image dimension was redefined …

This paper examines how media exposure, self esteem, and religiosity influence body image of Pakistan consumers … understanding understand consumer attitude towards body image. A self administered questionnaire was used. 193 persons responded at … media and body image was found while negative influence was found between self esteem and body image. No relationship was …