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Search: subject:"Bottom of pyramid market"
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Jebarajakirthy, Charles
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Lobo, Antonio
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Yoganathan, Dhanushanthini
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International journal of consumer studies
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Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets : with special reference to microcredit institutions
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
; …
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 398-417
Persistent link: https://www.econbiz.de/10011637348
Saved in:
2
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in
bottom
of
pyramid
market
segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
3
Enhancing youth's attitudes towards microcredit in the bottom of the pyramid markets
Jebarajakirthy, Charles
;
Lobo, Antonio
;
Hewege, Chandana
- In:
International journal of consumer studies
39
(
2015
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10011299545
Saved in:
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