Adebayo, Nathaniel Adeyemi - In: International Journal of Management, Economics and … 2 (2013) 3, pp. 157-186
announcement and defense by its advocates as a potent weapon against poverty, the Bottom of the Pyramid (BoP) concept has been … regression analysis on determinants of consumption at Nigeria's Bottom of the Pyramid. Findings of the study were mostly in … baskets of goods at the Bottom of the Pyramid, the study concluded that the BoP market would be better served by indigenous …