Search Results - subject:"Bottom of the Pyramid"

MNEs’ regional headquarters and their CSR agenda in the African context

Gruber, Verena; Schlegelmilch, Bodo B. - In: International Marketing Review 32 (2015) 5, pp. 576-602

Purpose – Corporate social responsibility (CSR) initiatives can provide a mechanism for tapping into the vast consumer markets of developing countries. The purpose of this paper is to investigate how regional headquarters (RHQs) of multinational enterprises (MNEs) in Africa pursue CSR and...

Persistent link: https://www.econbiz.de/10014828229

Serving poor people in rich countries: the bottom-of-the-pyramid business model solution

Angot, Jaques; Plé, Loïc - In: Journal of Business Strategy 36 (2015) 2, pp. 3-15

Purpose – The purpose of this paper is to suggest that firms should transpose bottom-of-the-pyramid (BOP) strategies to …

Persistent link: https://www.econbiz.de/10014847331

The influence of marketing on consumption behavior at the bottom of the pyramid

Jaiswal, Anand Kumar; Gupta, Shruti - In: Journal of Consumer Marketing 32 (2015) 2, pp. 113-124

Purpose – This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of … the pyramid (BOP) population. The objective of the study is to examine, identify and explain aspects of consumption …

Persistent link: https://www.econbiz.de/10014850098

Chinese migrant workers' adoption of urban consumer habits

Chu, Rongwei; Leonhardt, James M.; Liu, Matthew Tingchi - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 57-66

Persistent link: https://www.econbiz.de/10010490155

Das Base-of-the-Pyramid-Konzept und die Ökonomische Ethik : eine interkonzeptionelle Diskussion

Setzer, Tobias - 2015

Persistent link: https://www.econbiz.de/10010474204

Comparing virtue, consequentialist, and deontological ethics-based corporate social responsibility : mitigating microfinance risk in institutional voids

Chakrabarty, Subrata; Bass, A. Erin - In: Journal of business ethics : JOBE 126 (2015) 3, pp. 487-512

Persistent link: https://www.econbiz.de/10010481067

Designing the supply chain for success at the bottom of the pyramid

Fawcett, Stanley E.; Waller, Matthew A. - In: Journal of business logistics : JBL 36 (2015) 3, pp. 233-239

Persistent link: https://www.econbiz.de/10011482417

Message in a bottle : business education's impact on African BOP entrepreneurs

Tanner, John F.; Gray, Van D. - In: African journal of economic and sustainable development 4 (2015) 3, pp. 201-210

Persistent link: https://www.econbiz.de/10011440017

Serving poor people in rich countries : the bottom-of-the-pyramid business model solution

Angot, Jaques; Plé, Loïc - In: Journal of business strategy 36 (2015) 2, pp. 3-15

Persistent link: https://www.econbiz.de/10011309576

MNEs' regional headquarters and their CSR agenda in the African context

Gruber, Verena; Schlegelmilch, Bodo B. - In: International marketing review 32 (2015) 5, pp. 576-602

Persistent link: https://www.econbiz.de/10011507120