In recent years a new debate is emerging about market-based approaches to serve lowincome communities, opportunities in such markets and the role of multinational corporations. This paper aims at providing an overview of low-income markets thereby analyzing challenges that multinational...

The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.

This report compressed the results of a four-month initiative to identify unmet needs and market opportunities in Colombia, El Salvador, Brazil and Mexico, and present a potential private sector solutions that can address these unmet needs profitably.

This report compressed the results of a four-month initiative to identify unmet needs and market opportunities in Colombia, El Salvador, Brazil and Mexico, and present a potential private sector solutions that can address these unmet needs profitably.

The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.

In this paper we seek to explain the causes and consequences of Northern penetration in Southern subsistence markets in order to reach the countless masses at the Bottom of the (Income) Pyramid. To this end we formulate a One-North-Many-Souths model, inspired by the Krugman (1979) North-South...

Purpose – The purpose of this paper is to investigate the main reasons for social innovations to be successful in developing countries. Design/methodology/approach – In this paper, four famous cases of social innovation are studied and contrasted in the following dimensions: goals, means and...