Search Results - subject:"Bottom of the Pyramid"

Defining a base of the pyramid strategy

Landrum, Nancy E. - In: International journal of business and emerging markets … 6 (2014) 4, pp. 286-297

Persistent link: https://www.econbiz.de/10010508069

Explicating the mechanism of BOP ventures : an architectural innovation perspective

Basu, Shubhabrata - In: South Asian journal of management : SAJM 21 (2014) 3, pp. 113-139

Persistent link: https://www.econbiz.de/10010461913

Mirage at the Bottom of the Pyramid

Karnani, Aneel - William Davidson Institute, University of Michigan - 2006

Poor people – at the bottom of the pyramid (BOP) – represent a very attractive market opportunity. The ‘BOP proposition … Davidson Institute Working Paper Number 835 August 2006 Mirage at the Bottom of the Pyramid How the private …-mail: akarnani@umich.edu August 2006 Abstract Poor people – at the bottom of the pyramid (BOP) – represent a …

Persistent link: https://www.econbiz.de/10005677498

Technology in impoverished markets and new business formation rates : Spatial analysis of developing countries

Abdullahi Abubakar, Yazid - In: Journal of Strategy and Management 6 (2013) 2, pp. 139-159

Purpose – While it has been speculated for some time that technology market development at the bottom of the pyramid …

Persistent link: https://www.econbiz.de/10014906701

Corporate-Led Sustainable Development and Energy Poverty Alleviation at the Bottom of the Pyramid: The Case of the CleanCook in Nigeria

Sesan, Temilade; Raman, Sujatha; Clifford, Mike; Forbes, Ian - In: World Development 45 (2013) C, pp. 137-146

Corporations are increasingly viewed as key actors in poverty alleviation. “Bottom of the Pyramid” (BoP) advocates …

Persistent link: https://www.econbiz.de/10011052159

A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid

Lal Dey, Bidit; Binsardi, Ben; Prendergast, Renee; … - In: International Marketing Review 30 (2013) 4, pp. 297-322

Purpose – The paper aims to analyse bottom of the pyramid (BoP) customers’ (e.g. Bangladeshi farmers) use and …

Persistent link: https://www.econbiz.de/10014828219

Marketing at the bottom of the pyramid: service quality sensitivity of captive microfinance borrowers

Jose, Saju; Robert Buchanan, F. - In: Journal of Consumer Marketing 30 (2013) 7, pp. 573-582

the bottom of the pyramid. Indian respondents came from the origins of microfinance, and are seldom sampled. Despite being …

Persistent link: https://www.econbiz.de/10014849941

Microfinance and mobile banking for the bottom of the pyramid

Reeves, Martha; Sabharwal, Neha - In: Journal of Enterprising Communities: People and Places … 7 (2013) 2, pp. 155-166

Purpose – The purpose of the paper is to illuminate the necessary features of a microfinance mobile banking platform through the use of agents. Design/methodology/approach – This is a conceptual paper, not an empirical one. Findings – The authors illuminate the importance of specifiying...

Persistent link: https://www.econbiz.de/10014857948

Exploring customer loyalty at bottom of the pyramid in South Asia

Azmat, Fara; Samaratunge, Ramanie - In: Social Responsibility Journal 9 (2013) 3, pp. 379-394

small scale individual entrepreneurs (SIEs) and how that impacts on customer loyalty at the bottom of the pyramid (BoP) in …

Persistent link: https://www.econbiz.de/10015022641

Determining business models in bottom‐of‐the‐pyramid markets

Jun, Sungbum; Lee, Dongmyung; Park, Jinwoo - In: Industrial Management & Data Systems 113 (2013) 7, pp. 1064-1082

Purpose – This paper aims to develop a multi‐criteria approach for determining business models in bottom‐of‐the‐pyramid …

Persistent link: https://www.econbiz.de/10014825441