Search Results - subject:"Bottom of the Pyramid"

Husk power systems : bringing light to rural India and tapping fortune at the bottom of the pyramid

Gupta, Rakesh; Pandit, Ajay; Nirjar, Abhishek; Gupta, … - In: Asian journal of management cases : AJMC 10 (2013) 2, pp. 129-143

Persistent link: https://www.econbiz.de/10010253066

The mobile phone as the tool to redefine savings for the poor : evidence from Kenya

Omwansa, Tonny K.; Waema, Timothy Mwololo; Chen, Charlene; … - In: African journal of science, technology, innovation & … 5 (2013) 5/6, pp. 355-361

Persistent link: https://www.econbiz.de/10010259804

Frugality, grassroots and inclusiveness : new challenges for mainstream innovation theories

Pansera, Mario - In: African journal of science, technology, innovation & … 5 (2013) 5/6, pp. 469-478

Persistent link: https://www.econbiz.de/10010336316

Marketing at the bottom of the pyramid : service quality sensitivity of captive microfinance borrowers

Jose, Saju; Buchanan, F. Robert - In: The journal of consumer marketing 30 (2013) 7, pp. 573-582

Persistent link: https://www.econbiz.de/10010232014

Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities

Chikweche, Tendai - In: Journal of global marketing 26 (2013) 5, pp. 239-257

Persistent link: https://www.econbiz.de/10010232479

What are bottom of the pyramid markets and why do they matter?

Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 13 (2013) 3, pp. 401-404

Persistent link: https://www.econbiz.de/10009790625

Consumption lives at the bottom of the pyramid

Piacentini, Maria; Hamilton, Kathy - In: Marketing theory 13 (2013) 3, pp. 397-400

Persistent link: https://www.econbiz.de/10009790628

Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet

Sharma, Poonam; Engle, Marcy; Coburn, Victor; Smith, Anthony - In: International journal of technology marketing : IJTMkt 8 (2013) 4, pp. 386-394

Persistent link: https://www.econbiz.de/10010201181

Continuance of mHealth services at the bottom of the pyramid : the roles of service quality and trust

Akter, Shahriar; Ray, Pradeep Kanta; D'Ambra, John - In: Electronic markets : the international journal on … 23 (2013) 1, pp. 29-47

Persistent link: https://www.econbiz.de/10009716739

Business and development: making sense of business as a development agent

Blowfield, Michael - In: Corporate Governance: The international journal of … 12 (2012) 4, pp. 414-426

Purpose – The purpose of this paper is to provide a framework for understanding and analysing business's role as a development actor, and the distinction between development tool and development agent. Design/methodology/approach – The paper presents a theoretical analysis based on secondary...

Persistent link: https://www.econbiz.de/10014695225