Purpose – The purpose of this paper is to synthesize the first ten years of research on the Bottom (or Base) of the Pyramid (BoP) strategy of providing products and services to billions of the world's poor. Conceptions of BoP have shifted significantly, but the nature and implications of these...

Purpose – The purpose of the present study is to assess India's potential as a lead market for cost‐effective frugal innovations. This is of special interest since lead markets have traditionally existed in economically highly developed countries, whereas developing countries have faced...

Purpose – The purpose of this paper is to examine qualitative issues involved in conducting research at the base of the pyramid (BOP). The paper reports on the differences between anticipated issues and the actual issues encountered in the conduct of research at the BOP in Zimbabwe....

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Scholars have emphasized the role of the state, acting in partnership with private industry, for late industrialization in the twentieth century (late-late industrialization). While the state provides subsidies to build comparative advantage, industry must learn to deploy borrowed technology...