Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands. The discussions in the paper are woven around the issues concerning brand...

Collective concerns about sustainable development and proposals about how to achieve sustainability have produced a confusing body of terminology that is more like a jungle of issues than a framework to enable focused action. Businesses, in particular, with their global reach, influence,...

Microfinance is regarded as a lynchpin in private sector solutions to a host of complex social challenges, from child labor, education, and women's rights, through to sustainable local economic development. The principle of self-help through capital accumulation in the US inner city looks...

The following sections are included: <ul><li class="bullet">Introduction</li><li class="bullet">Microfinance and Economic Development</li><li class="bullet">Indian Microfinance and the Impact of Commercialization</li><li class="bullet">Minsky's ¡°Financial Instability¡± Hypothesis</li><li class="bullet">Data and Econometric Methodology</li><li class="bullet">Results and Policy Implications</li><li class="bullet">Conclusions</li><li class="bullet">References</li></ul><p> <form name="frmAbs" action="" style="visibility:hidden;"> <input name="href" value="/doi/abs/10.1142/9781783262991_0003" type="hidden"> <input name="title" value="Endogenous Fragility in Microfinance: Evidence from India)" type="hidden"> <input name="doi" value="10.1142/9781783262991_0003" checked="checked" type="checkbox">

The following sections are included: <ul><li class="bullet">Introduction</li><li class="bullet">Fundamental Concepts</li><li class="bullet">The Cooperative Solution</li><li class="bullet">Community-created Brand Value</li><li class="bullet">Collective Action and Common Assets</li><li class="bullet">Cooperative, Employee-owned Organizations: Beyond Capital Accumulation</li><li class="bullet">Common Resources, Common Purposes: Managing Coordination</li><li class="bullet">Conclusions</li><li...</li></ul>

In this volume, the Author have turned their attentions to the descriptive and normative theories of microfinance as well as providing some empirical evidence with which to examine their characteristics. As we have seen, much of the extant research has focused on the purpose, structure, and...